Goodbye Therapy Threads… Hello to The Centered Self!
So by now, you may have heard the big news! That we merged Therapy Threads and Self Care Club into ONE brand, and I am so happy and excited for this change! For me, this shift represents several things. For one, it represents simplifying my life, something that has been a lifelong struggle. I have always been one to say YES and take on way too many projects at once. (Can anyone relate!?) This brand shift is an effort to minimize complexity in my life, and is a loud message to the Universe that I’m ready to simplify and make things easier for myself. Can I get an amen?! Secondly, it also represents a shift in my passions, goals and life purpose.
My Therapy Thread’s Story
Therapy Threads has been my baby and passion project since 2014, when I was 24 years old (baby Dani), shortly after I finished graduate school. I was just starting my work as a therapist, running IOP groups and getting started in my own private practice. I was also getting really into holistic, alternative health to help myself and my patients, including aromatherapy and essential oils. I loved using oils and diffusers, but wanted to take the goodness with me on the go. And wasn’t so into the aromatherapy necklaces I saw on Etsy.
Then one evening, on Valentines day, I had the epiphany idea to create aromatherapy scarves to help make aromatherapy more cozy, accessible and portable, and the rest is history. I am the type of person that just jumps in when I have a good idea. So I immediately started finding the resources and people I needed to help bring the idea to life. I am still so thankful to the women who helped make all of this possible, including Heidi Herrman who helped with the design, and Laura Treas who helped with design as well, and manufactured my very first scarves. Since then, I have gotten nothing but positive feedback about the scarves. Everyone loves the concept and the idea!
Therapy Threads started off really small, as a side / part time passion project for the first 2 ½ years. And then, towards the end of 2017 became the time to see if we could really make it. Go big or go home. Over the past 2 years, we made a lot of progress, which I’m still so proud of! We refreshed the brand look and feel, including the logo and messaging (as branding, packaging and marketing is EVERYTHING when it comes to retail). We added aromatherapy jewelry and malas, as well as mental health / self-care inspired t-shirts. Self Care Club (our awesome community) evolved from the brand. We got a lot of things in place to go big on wholesale, we even stirred interest from Good Morning America (yet we didn’t have enough inventory–20,000 scarves– to move forward with them).
At one point, I really thought we were going to make it. Everything felt like it was lining up and falling into place. I felt I had the support I needed and I was soooooo sure that Therapy Threads would get into stores like Whole Foods and Anthropolgie. I felt like it was truly meant to be, that it was just going to take a little more time. But I had to keep making decisions I didn’t want to make, like moving from US local manufacturing to overseas, to reduce the costs. And reducing the quality of the fabric so that we could improve the margins. Then, something with our wholesale manufacturing overseas kept falling through… and I kept seeing it as messages from the Universe that it wasn’t meant to be. As time went on, we realized more and more the amount of time and (more) cost it would take to truly scale to make Therapy Threads profitable. And it just wasn’t worth it to me anymore. I wasn’t passionate about it like I was in the beginning. I got burned out on the consumerism, materialism, and cut-throat competition that exists in retail. It’s a very saturated industry, especially within the retail and wellness space. Which brought me to the decision this past May to stop pursuing wholesale with Therapy Threads. We could have went on to figure out the manufacturing and fabrics, and keep trudging on, but the costs were so high, the time / effort / and energy was substantial, and my heart wasn’t there.
My Interests and Passions Have Shifted
The things I’m interested in and passionate about now are SO different than when I started Therapy Threads – almost 6 years ago, when I was only 24. I’ve also gone through an intense spiritual awakening, which has lead me away from the consumerism and materialism involved with a retail brand (especially if you’re trying to go big and scale.) It’s truly so difficult and I have SO much respect for all the brands out there who have made it! It takes SO much blood, sweat and tears to get there. I’ve learned so much about myself over the years and have gotten SO CLEAR on my dharma, even since Self Care Club was born just a couple of years ago… My soul came here to this Earth, in this incarnation, to help and serve others. More specifically, to work with other women, other spiritual soul sisters.. other stepmoms… And to work with women who have endured trauma, and sexual trauma. And I wasn’t able to focus on this as wholeheartedly as I wanted to, doing what I was doing before.
It’s also a complex decision, because as humans, we evolve. We are a PERSON before we are a brand. Since we’re not a brand, our brand must shift and evolve with us. And so many good, smart brands pivot. We are ever-changing beings with diverse interests, passions, strengths, talents, curiosities and visions that shift and evolve as our dharma (life purpose) unfolds. There is nothing WRONG with changing and pivoting. In fact, change is necessary and a good thing! There’s something wrong if we AREN’T changing, growing, evolving, shifting and challenging ourselves, our beliefs, and our lifestyle. Just as a seed doesn’t always remain a seed, and isn’t meant to stay a seed. It turns into a beautiful tree, a field of flowers, or a wheat field. We are meant to water and nurture our seeds so we can sprout, grow, and spread our wisdom.
As sad as I am about saying goodbye to Therapy Threads, I’m also at peace with it. I’m SO glad I tried to pursue my dreams! I won’t ever regret going for it and trying. I won’t have to look back wondering if it would have worked, if I would have made it. I won’t have to regret not giving it a real shot in 10 or 20 years… because I did. Don’t worry–we will still have aromatherapy scarves, jewelry, t-shirts, and sweatshirts; we just won’t be moving forward with the wholesale side of things. You can still come and shop in person (at our little Centered Shop in Western Lenexa) and we will have some retail options available soon once we launch our new website. In the meantime, go to therapythreads.com to get 50% off before we close down the website for good before the end of the year.
And I’m super excited about The Centered Self and our growing community. I think The Centered Self has a more sophisticated taste and tone to it, that represents this personal change. At the same time, it’s still very authentically ME, maybe even more than Therapy Threads and Self Care Club was. I’m so excited for ya’ll’s feedback on the new branding and I can’t wait to share more surprises we have in store for you and this amazing community–both online and in person. Thanks for your continuous support of Therapy Threads and Self Care Club. And of me. And I hope you’re planning to come along with me for this beautiful ride and evolution!
Now I would love to hear from you.
Have you started a business before? Have you had to say goodbye to a business you’ve created? Or possibly evolve / shift / pivot your business? Let me know in the comments below.
Thank you in advance for reading, commenting and sharing with love, compassion and kindness. You help make our cozy corner of the world wide web an awesome place! Sending love, healing, and centering.